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2914 Camp Bowie Boulevard, Studio B · Fort Worth, TX Booked by appointment since 2009
Pure Strike Lab Fort Worth, Texas
Sessions / Driver

The Driver Session Starts With a Tape Measure

Not with a launch monitor, and not with a shaft rack. Length is the variable that moves everything else, and it is the one almost nobody checks.

The first measurement

Most Drivers Are Longer Than Their Owners Can Use

Off-the-rack drivers have crept toward forty-six inches because a longer lever produces a bigger number on a demo day. What it also produces, for a large share of golfers, is a strike pattern that wanders across the face and a club that arrives late through impact.

The first thing we do is measure what you brought, then put impact tape on it and watch where you find the face across a dozen swings. A pattern spread across two inches of face is not a shaft problem. It is a control problem, and control problems answer to length before they answer to anything else.

Shortening a driver costs a little ball speed on centre and buys back considerably more on the strikes that are not centre. For most golfers here the arithmetic favours the shorter club, and the session is where we find out whether you are one of them.

What usually happens: golfers who arrive with a 45.75 inch driver most often leave with something between 44.25 and 45. Occasionally the answer is longer. It is never assumed.

The second measurement

Then Shaft Mass, Then Bend Profile

With length settled, mass comes next, because it changes how the club sequences. A golfer with a quick transition and a heavy hit tends to fight a very light shaft, feeling the head run ahead of the hands. A smooth-tempo player weighed down by an eighty gram shaft loses speed and gains nothing.

Only once length and mass are locked do we look at bend profile, and by then the candidate list has usually narrowed from ninety shafts to five or six. Testing five shafts properly beats testing thirty badly.


The third measurement

Loft, Face Angle and the Fort Worth Wind

Loft gets set against your measured attack angle and spin, not against a chart. An upward strike wants less loft than the number in your head suggests. A downward strike with a driver, which is more common than golfers admit, wants more.

Face angle and adapter setting come last and they are treated as a dispersion tool rather than a distance one. There is also a local consideration: a south wind of fifteen or twenty miles an hour is an ordinary Fort Worth afternoon, and a build spinning three thousand five hundred revolutions is a liability in it. We fit with the summer wind in mind because you play in it.

Session shape

What the Ninety Minutes Covers

  • Full gauge audit of the driver you bring, including frequency and swing weight
  • Impact tape mapping across a dozen swings with your own club
  • Length trials in quarter-inch steps against strike pattern and ball speed
  • Shaft mass trials, one variable at a time
  • Bend profile shortlist, tested with the adapter torqued to specification
  • Loft and face setting against measured attack angle and spin
  • A written docket, whether or not you order a build
Driver session fee
Typical outcomeAnonymised
Length in45.75 in
Length out44.50 in
Shaft mass in52 g
Shaft mass out63 g
Face contact spread2.1 in to 0.9 in
Spin change-410 rpm
Carry change+6 yd median
Left-right spread-38%
A caution

The Number That Is Not the Point

Peak ball speed on the best swing of the session is the least useful figure produced during a driver fitting, and it is the one every golfer fixates on. We record it because it is data, but the decisions get made from medians and from spread.

A build that produces one 172 mile per hour ball speed and a forty yard left-to-right spread is worse in every practical sense than a build averaging 168 with a fifteen yard spread. The scorecard only knows where the ball finished.

Fit the miss, not the highlight. The highlight was going to happen anyway.

Book a Driver Session

Bring the driver, bring the miss, and allow ninety minutes.